Powderhorn was established in 1972 by John Horn and was born with the goal of introducing a new breed of ski mountaineering outerwear and gear. On his parent’s farm, he began producing down vests with unique Western leather patches, knowing that they provided a greater level of comfort and durability.
Founded in Jackson Hole, Wyoming, Powderhorn was largely inspired by the dramatic Teton mountain range. Widely known as one of the most rugged and authentic areas for skiers and mountaineers, the ski slopes of Jackson served as the perfect testing grounds for sturdy and reliable gear. As pictured on the clothing tag, the first logo was a direct reflection of this, rendered closely after the mountains’ jagged profile.
The Jackson Hole Ski Patrol wore Powderhorn’s signature down jackets with their recognizable Western yokes as their patrol uniforms for several years. They became patrol favorites and many were worn long after being officially retired from their uniform duty. Powderhorn’s rich history and ties to the early pioneers of Teton skiing has remained an integral part of the brand since day one.